Get your event in front of thousands of locals – not just once, but repeatedly in the lead-up when it matters most.
If you’re looking to advertise or promote an event in Nelson, this is designed to build awareness, drive attendance and sell tickets.
Nelson Pulse is one of the most effective ways to promote a local event in Nelson and Tasman, reaching a highly engaged audience each weekday.
Our Extended Event Promotion keeps your event visible for 3 full weeks (15 editions) leading up to the date.
We only accept a maximum of two Extended Event Promotions at any one time, giving every promoted event plenty of space to stand out.
We’ve Worked With
“The Nelson Male Voice Choir used Nelson Pulse advertising for just one week and it had a dramatic effect on sales for our Anzac Concert. We sold out the venue for the first time ever. The Pulse advert was by some distance the biggest contributor to our marketing effort and was very economic for the result achieved. Little doubt we will continue to use this very useful tool.”
Steve Barter (Publicity Officer- Nelson Male Voice Choir)
The NCMA (Nelson Centre of Musical Arts) ran an Extended Event Promotion, and fully sold out of tickets a week in advance for their NZ Opera production of Toiere on 27 June 2026.
How It Works
Extended Event Promotion puts your event listing:
- Above our regular event listings
- As “Coming soon…” starting 3 weeks out
- In every weekday issue (Mon-Fri)
- Then as a “This week” listing in the final week
That’s 15 appearances in front of a local audience.
How It Looks
Here’s an example of how your event will appear in the newsletter (click to enlarge):
Why This Works
Most event advertising and event promotions are easy to miss.
This is different.
- High visibility – your event appears before our regular weekly event listings
- Repeated visibility – your event is seen multiple times
- Builds awareness over time – not just a one-off mention
- Right timing – reaches people as they start planning
- Local audience – Nelson / Tasman readers
- Limited competition – your event appears alongside no more than one other Extended Event Promotion
If people see it once, they often forget.
When they see it several times, they’re far more likely to book early.
Promote Your Event to a Local Audience
If you’re planning a concert, community event, or workshop, getting in front of the right people matters.
This promotion is designed specifically for local event marketing in Nelson, helping you reach local people who are actually likely to attend.
What’s Included
- Placement in “Coming soon…” (top of events section)
- Inclusion in “This week” during event week
- Short event description
- Up to 2 links (e.g. event information page + ‘buy tickets’ link)
Pricing
Extended Event Promotion
$200 + GST
Runs across the full lead-up period and event week, for 3 weeks exposure in total.
Timing
For the full three weeks of exposure and the best chance of securing a spot, book at least 4 weeks ahead of your event date.
We may be able to accommodate shorter notice (subject to availability), but it will reduce the number of appearances (price remains the same).
Book Your Slot
Ready to promote your event and reach local attendees?
You can use the form below or email us directly – no ‘ad sales team’, just straightforward help.
NOTE: Extended Event Promotions are subject to approval by Nelson Pulse. We reserve the right to decline any promotion at our editorial discretion.
Questions About Event Advertising
Where can I advertise an event in Nelson?
If you’re wondering where to advertise an event in Nelson, Nelson Pulse offers targeted local exposure to thousands of readers each weekday.
What’s the best way to promote an event in Nelson?
The most effective approach is repeated visibility in front of a local audience, in the weeks leading up to your event.
How do I get more people to attend my event?
If you’re looking to promote an event and increase attendance, consistency matters. Repeated exposure in the lead-up helps people notice, remember, and plan to attend – or buy tickets early.
Are all events suitable?
Most typical local events are ideal, from concerts, exhibitions and festivals to markets, fundraisers and family activities.
Extended Event Promotions are however subject to approval by Nelson Pulse. We reserve the right to decline any promotion at our editorial discretion.
What if I need more impact for a bigger event or festival?
Check out our page for local advertising in Nelson, where we can help with higher impact advertising packages perfect for those larger events where you still need to reach local Nelson and Tasman residents.